Website Redesign for Small Businesses in South East London

If your current site is slow, looks like it was built in 2014, or isn't ranking on Google, a redesign is almost always cheaper than patching it. I rebuild from scratch, in clean code, with proper local SEO from day one.

When a redesign is worth it

The honest answer is: not always. If your current site is clean, loads fast, and brings in enquiries, leave it alone. If any of the below sound familiar, a rebuild will pay for itself in months.

It takes more than 3 seconds to load on a phone. Over half of mobile visitors leave before the page shows.
You're on Wix, Squarespace or an old WordPress install and paying monthly for something that looks like a template.
You've never ranked on Google for your own town. A decent local site should at least appear when someone searches your business name + area.
You can't edit the site yourself and the person who built it is uncontactable.
It's not mobile-friendly. Google ranks mobile-first. A desktop-only site is effectively invisible.
You're embarrassed to send the link. This one's subjective but it's the most honest indicator.

What a redesign includes

A full rebuild in hand-coded HTML and CSS. I don't patch an existing platform. I replace it.

Content migration. I pull your existing text, tidy it up, and keep anything worth keeping. Broken pages get redirected to the new equivalents (no 404s, no lost SEO).
Custom design. New layout, new typography, new photography direction. Not a template.
Full local SEO. Schema markup, geo tags, title and meta tags written by hand to match your location and services.
Fast, clean code. Lighthouse 95+ on mobile. Under 500KB on first load.
Mobile-first. Designed for a phone, scaled up to desktop.
Accessibility. WCAG 2.1 AA compliant from day one.
Domain and redirects. I handle DNS, 301 redirects from old URLs to new, and the go-live.

The price

Redesigns start from £350 one-off. Most redesigns for local businesses land between £350 and £1,500 depending on how many pages you have, how much content needs rewriting, and whether you need a booking system or integrations.

After launch, it's £30 a month. That covers hosting, ongoing management, any tweaks you want to the site, and continued local SEO work. Rolling month to month. No minimum term.

Full pricing detail: pricing page.

A redesign in practice

The Crystal Palace Osteopathy redesign is a typical example. Virginia had an established practice with a waiting list but a site that loaded slowly, hid her phone number, and was ranked on page three for "osteopath Crystal Palace." The rebuild took 12 days. New site: Lighthouse 98 on mobile, full MedicalBusiness schema, phone number visible from the first screen. Same URLs redirected to the new pages so no organic traffic was lost.

The Hamlet Podiatry rebuild is another example — this one migrating off Elementor on WordPress onto a hand-coded stack. 14 days brief to live.

Common questions

Will I lose my Google rankings during the switch?

No, not if it's done properly. I set up 301 redirects from every old URL to the new equivalent. Google updates within days. A well-migrated site usually improves rankings because the new version is faster and better structured.

Do I keep my email addresses?

Yes. Email hosting is separate from website hosting. Your existing email setup stays as is.

What about my existing content, photos, testimonials?

I migrate anything worth migrating, clean it up, and rewrite what needs rewriting. You don't start from a blank page.

Can I see the new site before I commit?

Yes. The new site is built on a preview URL that only you can see. You approve every page before anything goes public, and you don't pay the invoice until you're happy.

Also worth reading: 5 signs your website needs a redesign, and Wix vs custom website.