An "AI SEO agency" is not a different type of agency with secret tools. It is a technical SEO specialist whose work happens to matter for a wider set of engines than Google alone. Stagg Studios is a London studio built entirely around that technical layer: schema and structured data, on-page structure, and the crawlability and code quality that decide whether Google and AI can find, read and recommend you. We do not manage Google Business Profile listings, Maps pins or reviews. We work on your website itself, every month, for a flat £100 a month or £1,000 a year, with no lock-in and no ranking guarantee we cannot honestly make.
If you searched for an AI SEO agency in London, you have probably noticed something: your business shows up fine when a customer searches your name on Google, but you have no idea what happens when that same customer asks ChatGPT or Gemini for a recommendation instead. That gap is real, and it is growing. Search has split into two systems that read your website differently, and most agencies were built for only one of them.
Stagg Studios exists for the other half of that problem, and for the part of the first half that most agencies never touch: the technical foundations underneath your website.
What "AI SEO" actually means
Strip away the label and AI SEO is technical SEO aimed at a wider audience. Google still crawls your site with a program that reads code, not a person looking at a screen. AI systems such as ChatGPT, Gemini, Perplexity and Copilot work the same way: they, or the search systems feeding them, read your pages as structured data and markup, then try to work out what you do, where you are and who you serve. If that structure is thin, missing or badly built, both Google and AI struggle to understand you, for the same underlying reason.
That is why we do not treat "AI search optimisation" as a separate service from technical SEO. It is the same job: clean, well-structured, machine-readable pages. Done properly, it helps you with Google and with AI at the same time, because they are reading the same underlying signals.
SEO, AEO, GEO and AI search, handled as one job
Four labels now get sold separately by a lot of agencies. They describe overlapping parts of the same problem, and it is worth being precise about where they genuinely differ, because the difference is a good deal smaller than the pricing usually implies.
| Label | What it means | What it actually asks of your website |
|---|---|---|
| SEO | Search engine optimisation. Being ranked in a list of results | Crawlable, indexable, relevant, clearly structured |
| AEO | Answer engine optimisation. Being the source an answer is built from | Direct answers near the top of the page, clean headings, correct markup |
| GEO | Generative engine optimisation. Being named in text a model writes | Retrievable first, then quotable, with facts that agree wherever they appear |
| AI search | The umbrella term, across ChatGPT, Gemini, Perplexity, Copilot and Google's own AI answers | All of the above, re-checked as the engines change |
Read down the right-hand column and the overlap is hard to miss. Being crawlable is not a different job depending on which acronym you were sold. Marking up your services correctly helps a ranking, an answer and a generated recommendation at the same time, because all three are reading the same page. We set out the plain-English version in SEO vs AEO vs GEO, and what the published research actually supports in what the research says about getting cited by AI.
So we sell it as one job at one price. Not because the distinctions are meaningless, but because splitting them across three invoices is a commercial decision rather than a technical one.
Why this matters for a London business right now
AI answers and AI summaries are now a normal part of how people search, including inside Google itself. A growing share of UK adults use AI tools as part of researching a purchase or a local business, and Ofcom's own research into UK online habits tracks that shift year on year. When a customer asks an AI assistant to recommend a business like yours, it gives one answer, not ten blue links, and if your site is not structured in a way the model can read confidently, you are simply not part of that answer. There is no page two to check and no notification telling you it happened.
Meanwhile the basics that decide whether Google trusts a page, correct schema, clean structure, healthy crawlability, have not gone away. They are just as important as they always were. The businesses being quietly skipped are rarely the ones with bad products. They are the ones whose website looks fine to a human and is unreadable underneath, which is exactly why so many owners ask why their business is not showing up on ChatGPT despite ranking fine on Google.
What Stagg Studios actually does
We are technical website specialists, not a local SEO or Google Business Profile agency. We do not manage your Maps pin, chase reviews or handle local citations. If that is what you need, a local SEO specialist is the right fit, and we are happy to work alongside one. Our job is narrower and more technical: the structure and code of your website itself.
Schema and structured data
We build and maintain the schema.org markup that tells Google and AI exactly what your business is, what you offer and who you serve. This is the single most commonly missing piece we find on client sites.
On-page structure, done properly
Headings, internal linking and clean semantic markup, built the way search engines and AI actually expect to read them, not just the way they look to a visitor.
Technical foundations
Crawlability, metadata, page speed and the backend health checks that quietly decide whether you can compete at all, on Google or anywhere else.
Machine readability for AI
Clean markup, an llms.txt file, and correct AI-crawler access, so bots such as GPTBot, ClaudeBot and PerplexityBot can actually reach and read your pages. Some platforms block these by default without the owner ever knowing.
How it works
You give us access to your existing website. No rebuild, no migration, no new platform to learn. We start with a technical read of where you stand on Google and across the main AI engines, then work through the fixes: schema, structure, crawlability and AI readability. From the second month, we maintain it, re-check it and send you one short, plain-English report of what changed. You never need to understand the technical detail yourself, that is the whole point of the plan.
How we use artificial intelligence to do the work
Fair question to ask anyone selling this in 2026, so here is the actual answer rather than a slogan.
The monthly pass on a client site is run by a team of AI specialists rather than one general-purpose assistant. Six work in parallel, each with a narrow brief: crawl and render faults, entity and structured data, answer engines, search demand and on-page, the local surface and rival sites, links and mentions. A seventh reads everything the six produced and tries to kill it. Whatever survives goes to an eighth, which compresses it into a numbered proposal and a one-page brief.
Three things about that are worth stating plainly, because they are the parts most AI marketing leaves out.
The measuring is not done by a model
Crawling, parsing, diffing against last month, safety checking and cost reporting are ordinary Python scripts. They cost nothing to run and, more usefully, they cannot be argued out of their answer by something written into a web page. The model is only asked to do the part that needs judgement.
The model that reads your site cannot write to it
Between the two sits a gate containing no model at all. It hard-refuses, with no override available, a list that includes any ranking, position or outcome promise in any field, JSON-LD that does not parse, an aggregateRating assembled from your own testimonials, a canonical pointing at another host, and any URL that was not in the crawl. It was tested against a deliberately hostile proposal containing all of those faults at once: ten refusals, nothing applied.
That design exists for a specific reason. An agent reading a website is reading untrusted third-party content, including comment sections and anything someone else has managed to publish on the page, while the system holds write access to a live business website. Prompt injection cannot be reliably prevented today, so this is built to limit what a compromised read could do rather than to assume it will never happen.
Nothing is applied until a person has approved it
Not a category of change agreed once at signup. The actual list, that month, by number, approved by Sam before anything touches your site.
There is a reason to mention all of this on a page selling the service. The same gate that refuses to publish a malformed schema block also refuses to publish a promise about your ranking. The careful language further down this page is not a tone of voice we adopted, it is a rule enforced in the software.
What we do not promise
We will never promise you a Google ranking or a mention in an AI answer, because no honest agency controls either of those outcomes. What we promise is narrower and something we can actually deliver: your site's technical foundations, schema and structure will be built properly and kept in good order every month, which is what genuinely gives you a fair chance of being found, on Google and by AI. Our guide on how UK businesses get recommended by ChatGPT walks through the signals that actually decide who gets named.
Simple, honest pricing
One plan for independent businesses: £100 a month, or £1,000 a year, which saves two months. No tiers, no setup fee, no long contract, cancel any time. Agencies, multi-site brands and larger businesses get a custom quote instead, because that scope of work varies too much for a flat rate. See the full breakdown on our pricing page.
Questions people ask
Are you an AI SEO agency or a technical SEO agency?
Both terms describe the same work from different angles. We are technical website specialists. The technical foundations we fix, schema, structured data, on-page structure and clean markup, are exactly what decides whether Google can rank you and whether AI systems such as ChatGPT and Gemini can read and cite you. AI SEO is not a separate discipline with different tools. It is the same technical groundwork, aimed at a wider set of engines than Google alone.
Do you manage my Google Business Profile or Google Maps listing?
No. That is a different job, usually called local SEO or GBP management, and plenty of agencies do it well. We do not touch your Maps listing, reviews or local citations. Our work is on your website itself: the schema, structure and technical code that Google and AI actually read. If you want both, we are happy to work alongside whoever handles your local listings.
Will I rank first for my main keywords in London?
No one honest can promise that, and we will not either. Rankings depend on competition, relevance and factors no agency controls. What we can promise is that the technical and structural reasons a site gets passed over are fixed properly and kept in good order every month, which is what actually gives you a fair chance of being found.
Do you only work with businesses in London?
We are based in London and most of our clients are London businesses, but the work is entirely remote: we need access to your website, not a visit to your premises. We work with independent businesses across the whole of the UK on the same flat monthly plan.
How much does it cost?
One simple price: £100 a month, or £1,000 a year, which saves two months. One plan, no tiers, no setup fee and no long contract. Agencies and multi-site businesses get a custom quote instead, since the scope varies too much for a flat rate.
Sources
Every claim above is either a description of our own service or attributed to the source below. If a statement is not attributed, treat it as our professional judgement rather than a measured fact.
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