About Stagg Studios

Why we exist

Most business websites look fine to a visitor and still get passed over underneath. Google and AI do not read your site the way a person does. They read the structure: the schema, the headings, the internal links, the metadata and the raw HTML behind the page. If that layer is thin or missing, and on most sites it is, you get quietly skipped for a competitor whose site is easier to understand, even when your business is better.

Stagg Studios exists to fix that layer. We work inside your existing website, on the technical foundations most owners never know exist, so it can be properly read, ranked and recommended by Google and by AI search: ChatGPT, Gemini, Perplexity, Google AI and Copilot.

What we actually do

No rebuild, no new platform, no design work. You keep the website you have. Every month we look after:

• Schema and structured data. The hidden code (JSON-LD) that tells Google and AI exactly what you do, who you serve and why to recommend you.
• On-page structure. Headings, internal links and clean semantic markup, built the way search engines and AI actually read them.
• Technical foundations. Crawlability, metadata and the backend health checks that quietly decide whether you rank at all.
• Machine-readability for AI. Making your pages legible to ChatGPT, Gemini and Perplexity, so they can understand and cite you correctly.

See the full breakdown of what's included, or go straight to the schema and technical work itself.

Honest, not hyped

• We do the work. Not a report to hand off. We connect to your website and make the changes ourselves.
• One simple price. £100 a month or £1,000 a year, publicly listed, no quote required. One plan, no tiers, no lock-in. See pricing.
• Honesty over hype. Nobody can guarantee where Google or an AI will place you, and we never claim otherwise. What we can do is build the technical layer properly, keep it healthy, and tell you plainly what changed each month.
• A real person, every month. One short, plain-English report of what was done and why. Nothing for you to interpret or chase.

"I started Stagg Studios because I kept seeing good businesses with decent-looking websites get quietly skipped, not because the site looked bad, but because underneath, the structure and schema that Google and AI read simply wasn't there. That layer is invisible to most people. It's exactly what I build. You run the business, I handle the technical side, and I do the work myself."
Sam Stagg, Founder

Behind Stagg Studios

Stagg Studios is run by Sam Stagg, based in London and working with independent businesses across the UK. There is no account management layer and no offshore team: Sam does the technical work himself, on your actual website, and reports back directly.

The idea came from a plain observation: businesses were losing customers they never knew were looking, because the technical layer of their site, the part search engines and AI actually depend on, had been left unbuilt. Most agencies sell around that problem instead of fixing it. Stagg Studios was started to do the opposite: one clear, publicly priced service, done properly, with no lock-in and no jargon.

Who we work with

We work with independent businesses and small teams who want their existing website to be properly read by Google and by AI, without a rebuild and without a long contract. If you already have a website you're happy with, this is the layer underneath it that decides whether anyone finds it.