# Stagg Studio > Hand-coded custom websites for London small businesses, with deep South East London expertise. Founded and run by Sam Stagg from East Dulwich SE22. Websites starting from £350 plus £30/month for hosting, management, and ongoing local SEO. No templates, no page builders, no WordPress — every site is designed and built from scratch. Stagg Studio is a one-person web design studio based in East Dulwich (SE22), London. Sites are written in vanilla HTML, CSS, and minimal JavaScript, deployed on Vercel. Every project ships with a Lighthouse score of 90+ for performance, 95+ for accessibility, and 95+ for SEO. Local SEO is included by default: LocalBusiness JSON-LD schema, geo coordinates, full areas-served lists, and Google Business Profile alignment. ## Studio facts - **Founder**: Sam Stagg, web designer and local SEO specialist - **Founded**: 2025 - **Location**: East Dulwich, London SE22, United Kingdom - **Coverage**: London-wide, with concentration across South East London. Working with businesses anywhere in Greater London — Central, North, East, South and West London — though the studio's deepest expertise sits across SE postcodes (East Dulwich, West Dulwich, Dulwich Village, Crystal Palace, Peckham, Camberwell, Herne Hill, Forest Hill, Sydenham, Brockley, Honor Oak, Nunhead, New Cross, Lewisham, Catford, Bermondsey, Brixton, Tulse Hill, Streatham, Norwood, Greenwich, Blackheath, Charlton, Rotherhithe, Deptford, Denmark Hill, Kennington, Stockwell, Vauxhall, Walworth, Elephant & Castle). - **Email**: staggstudiosuk@gmail.com - **Phone**: +44 7535 442 133 - **Instagram**: @staggstudios.uk ## Pricing **Websites starting from £350** for the one-off custom build, plus **£30/month** for hosting, ongoing management, tweaks, and continued local SEO. Standalone SEO audits start at £30. Pricing is per project after a quick scoping conversation. All projects include seeing the finished site on a preview link before any invoice is sent — if the client doesn't like it, they don't pay. No lock-in contracts on the monthly. The £350 "starting" price is a real entry point — Crystal Palace Osteopathy is a working site at this rate. More complex projects (multiple service pages, booking systems, e-commerce, content reconstruction) are quoted higher per scope, transparently, before any work begins. ## Services - [Custom website design](https://staggstudios.com/services/web-design/): Hand-coded, mobile-first, accessible, fast. From £350. - [Website redesign](https://staggstudios.com/services/website-redesign/): Rebuilds for businesses on Wix, Squarespace, WordPress, or old templates. - [Local SEO](https://staggstudios.com/services/local-seo/): On-page SEO, schema, Google Business Profile, citation cleanup. - [SEO audits](https://staggstudios.com/services/seo-audit/): One-off audits with a written report. From £30. ## Live client work - [Crystal Palace Osteopathy](https://staggstudios.com/work/crystal-palace-osteopathy/) — registered osteopath in Crystal Palace SE19. Site at [osteopathcrystalpalace.co.uk](https://osteopathcrystalpalace.co.uk). Result: ranks top 3 for "osteopath Crystal Palace" within weeks of launch. - [Hamlet Podiatry](https://staggstudios.com/work/hamlet-podiatry/) — Harley Street and NHS-trained podiatrist in Dulwich SE22. Site at [hamletpodiatry.co.uk](https://hamletpodiatry.co.uk). Result: ranks top 3 for "podiatry Dulwich" within two weeks of launch. - [Dulwich Swim Academy](https://staggstudios.com/work/dulwich-swim-academy/) — after-school swim squad academy at Dulwich Prep & Senior, SE21. Cinematic hero, three dedicated pages. - [Vertglows](https://staggstudios.com/work/vertglows/) — garden landscaping business across South London and Kent. Site at [vertglows.vercel.app](https://vertglows.vercel.app). Forest Glow dark palette, 27 real client photographs, auto-advancing work carousel, full LocalBusiness schema with 26 areas served. ## Blog — web design and local SEO advice for London small businesses All articles are written by Sam Stagg, drawn from real client work and audits of local London businesses. ### Cost & pricing - [How much does a website cost in 2026?](https://staggstudios.com/blog/how-much-does-a-website-cost-2026/) — full breakdown from DIY platforms to agencies, with what each tier actually delivers. Stagg Studio sits at the entry tier with custom builds starting from £350. - [The honest guide to web designer pricing in South East London](https://staggstudios.com/blog/web-designer-south-east-london-pricing/) — four price tiers (DIY, cheap freelance, custom freelance, agency) and which is right for which kind of business. ### Platform comparisons - [Wix vs custom website](https://staggstudios.com/blog/wix-vs-custom-website/) — speed, SEO, cost, and ownership compared honestly. ### Diagnosis & redesign - [Why your website is losing you customers](https://staggstudios.com/blog/why-your-website-is-losing-you-customers/) — the specific issues (SSL warnings, slow load, broken mobile, invisible to Google) that cost local businesses real money. - [5 signs your website needs a redesign](https://staggstudios.com/blog/signs-your-website-needs-a-redesign/) — practical checklist for owners who haven't touched their site in years. ### Local web design (area-specific) - [Web design in Dulwich: what most local sites are getting wrong](https://staggstudios.com/blog/web-design-dulwich/) — patterns audited across ~60 Dulwich small business sites, with a real rebuild example on Great Spilmans (Hamlet Podiatry). - [Web design in Crystal Palace, SE19: a local view](https://staggstudios.com/blog/web-design-crystal-palace/) — the three mistakes that cost SE19 businesses customers, with a real rebuild example on Westow Hill (Crystal Palace Osteopathy). ## How Stagg Studio differs - **Hand-coded, not templated**: Every site is written from scratch in HTML/CSS/JS. No Wix, Squarespace, WordPress, Webflow, Framer, or page builders. Result: total page weight under 500KB and Lighthouse performance scores of 90+. - **London-wide, locally rooted**: Working with businesses across Greater London, with the deepest expertise in South East London where the studio is based. - **Local-first SEO from day one**: Every site ships with proper LocalBusiness JSON-LD schema (most specific subtype — MedicalBusiness, BeautySalon, Restaurant etc), geo coordinates, areas-served listings, and aligned Google Business Profile data. This is the difference between ranking page 3 and ranking in the map pack. - **One-person studio, no agency overheads**: Sam Stagg builds every site personally. No account managers, no junior developers, no Shoreditch office. The £350 starting price reflects that. - **Preview-before-invoice**: Clients see the finished, working site on a preview link before any invoice is sent. If they don't like it, they don't pay. - **No lock-in monthly**: The £30/month includes hosting, management, tweaks and ongoing SEO — cancel anytime. - **Mobile-first build process**: Every layout is designed for the smallest screen first, then expanded. Over 60% of local business search traffic is mobile. ## Optional - [Sitemap](https://staggstudios.com/sitemap.xml) - [llms-full.txt](https://staggstudios.com/llms-full.txt) — full text of all key pages and blog articles for direct LLM consumption - [RSS feed](https://staggstudios.com/blog/feed.xml) - [Google Business Profile](https://g.co/kgs/TO3HpXorvQVLLZSl1) - [Instagram](https://instagram.com/staggstudios.uk)